Mastering the "Blur-Up" Effect
Have you ever visited a modern website (like Medium or Unsplash) and noticed how images appear instantly as blurry blobs before snapping into full focus? This is known as the Blur-Up Technique or Progressive Image Loading.
Why Use Low-Res Placeholders?
Images are often the heaviest parts of a webpage. If you wait for a 2MB hero image to download, your user stares at a blank white space, which increases bounce rates and hurts your Core Web Vitals (specifically Largest Contentful Paint, or LCP).
By using a Low-Quality Image Placeholder (LQIP), you can:
- Improve Perceived Performance: The user sees content immediately, even on slow 3G networks.
- Prevent Layout Shift: The placeholder reserves the correct space, preventing the page from "jumping" when the full image loads.
- Add Visual Flair: A smooth transition from a blurry abstract version to the sharp original feels premium.
How to Use This Tool
This tool creates the perfect LQIP for you. Here is the workflow:
- Upload your high-resolution original image.
- The tool automatically resizes it to a tiny dimension (e.g., 20x20 pixels).
- It converts this tiny image into a Base64 Data URI string.
- Copy this string!
Integration Example (Next.js)
If you are using the next/image component, you can use the generated string directly in the blurDataURL prop:
<Image src="/my-high-res-image.jpg" alt="Beautiful View" placeholder="blur" blurDataURL="data:image/jpeg;base64,/9j/4AAQSkZJRg..." // Paste your string here! />
Pro Tip
Keep your placeholder tiny! A target width of 10px to 20px is usually sufficient. The browser will upscale and blur it effectively. Larger placeholders defeat the purpose by increasing the HTML size.